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Gamuda Land’s ongoing digital transformation journey had enabled the team to be digital-ready when the Movement Control Order (MCO) took effect on 18 March 2020.
Prior to the MCO, Gamuda Land Chief Operating Officer, Aw Sei Cheh said his team had been communicating with existing and potential customers digitally via the Gamuda Land mobile app, social media and website enquiries.
“These channels remained open. When the MCO kicked in, we were able to expedite the Gamuda Land Online Property Deals. By 24 March 2020, we were offering customers exclusive value-added deals, extra savings and additional rewards – all available on Gamuda Land’s website.
“We were also able to incorporate unit selection and Live Chats with all our relationship associates. It is a pretty comprehensive site,” Aw told RISE.
He said the e-commerce platform with high-traffic such as Shopee, had helped generate eyeball traffic to Gamuda Land Online Property Deals website.
There, customers browse properties on offer, engage with over 70 relationship associates on Live Chat and view houses via interactive 3D walk-through videos.
“We’ve also expanded our digital marketing reach and branding presence through our partnership with Citibank, Maybank and Shopee. Within three months, we secured more than 200 bookings,” Aw said.
In the first video, Gamuda Land Central Marketing and Sales Assistant Manager, Daniel Yue, Gamuda Gardens Marketing Manager, Sueway Tan and Gamuda Land Branding & Communications Assistant Manager, Steffie Chan shared their experiences in executing the Online Property Deals throughout the MCO.
In easing the public household burden, the government had enforced a 6-month loan repayment moratorium until September 2020, revived the Home Ownership Campaign, waived the Real Property Gains Tax, and lifted the 70% financing margin for the third housing loan for property valued at RM600,000 and above.
Aw noted that these measures would help stimulate the property sector.
In the second video, Aw shares strategies behind the new normal of targeting potential customers digitally and how Gamuda Land’s brand visibility is enhanced to a wider group of audience via strategic partnerships.